User insight.
We generate potent end user, marketplace and organisational insights using innovative research and analysis techniques.
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Our insight work provides critical fuel for strategy and design programmes, identifying everything from large-scale trends and opportunities to fine-grained interface and user behaviour issues.
Our focus is applicable insight: research outcomes that we can use to generate new concepts, inform meaningful solutions and underpin decision-making.
Our insight work is often used to:
- Provide critical insight for a new service strategy.
- Test service interfaces on their target customers.
- Identify key user needs to drive design decisions.
- Co-create and explore service propositions.
“Their working methods allowed us to create a site where readers and users played an active and essential role in shaping the site from its design, to its functionality, content and architecture.”News International
Methods include:
Group, 1:1, remote / value mapping, interface usability testing, service co-creation, eye tracking, user profiling, market profiling.


























